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We grow a lot of blackcurrants to make our berry-licious Ribena, which we couldn’t do without our trusty farmers and the wonderful wildlife on our farms.
The 6 Point Plan consists of simple but effective environmental principles implemented alongside production, and is now fully embedded in and around every Ribena blackcurrant field in the country.
Key practices include managing hedgerows to increase biodiversity, installing nest boxes to enhance local bird populations, sowing pollen and nectar mixes, planting trees and maintaining buffers and headlands to support ecological balance.
Our hedgerows provide natural shelter for the crops, shielding them from the wind and also giving food and shelter for wildlife.
Grass margins are a wonderful habitat for bees, butterflies, and other insects. This supports the pollination of the berries and creates a habitat for the insects that feed off crop pests.
We keep our headlands as green and as wild as we can, as they are an ideal home for creatures like bumblebees, brown hares and grey partridges.
Nest boxes provide birds with shelter and safety from predators. We have over 2000 of them across the country.
We sow our Ribena wildflower mix around our blackcurrants which supports the native bee population and improves our berry yield.
Planting native trees provides wildlife with vital food and shelter for the future. Protecting ancient trees on farms and stacking deadwood also creates a habitat which supports species such as stag beetles.
He's one of our wildlife-loving blackcurrant farmers.
Since 2007, we've been packaging our drinks in bottles made from 100% recycled plastic (excl. cap and label). Today, our bottles are even smarter—redesigned with a smaller sleeve so that our bottles can be turned back into bottles to be used again.
